Awards & Engraving

June '16

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36 • A&E JUNE 2016 now come in all sorts of shapes, sizes and products. Traditional wood items such as plaques are still some of the most popular among customers, but according to Stephens, other items have begun to gain some traction. "Awards retailers (can offer) business cards, ornaments, signs, puzzles, artistic pieces, etc.," he suggests. To that list, Mikal adds items such as cutting boards that can offer a nice personal touch. "These items take the (awards retail- er's) customer's message out of the office and into the home," she states. "Customers love to display them as they stand out from plastic or metal." AGAINST THE GRAIN It's pretty hard to make an argument against selling wood items, but there are a few challenges that can arise when working with wood in the awards retail setting. One of the biggest chal- lenges is also one of the biggest benefits: the unique qualities of each wood item. "If you're trying to match a previous order, you may not get it because of the unique characteristics to each piece," Barta says. "All pieces are unique and won't look the same so you can't always Seven Unique Wood Items • Wine boxes • Cutting boards • Wood iPad holders • Wood toys/games • Wood gavels • Military items/shadowboxes • Corporate gifts (nameplates, desktop items) IMAGE COURTESY MARCO AWARDS GROUP Visit today to find a manufacturer/distributor near you! Do you want to find a recognized source for all of your company's needs? Do you want to find a recognized source for all of your company's needs?

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