Awards & Engraving

2016 Custom Gift Annual

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14 • A&E MID-JUNE 2016 Of those surveyed, 64% report a positive outlook for custom gift products in the next 12 months. 64% 61% of respon- dents expect to see an increase in custom gift prod- ucts sales in the next 12 months. 61% BUSINESS by the Numbers SURVEY FINDINGS FROM THE CUSTOM GIFT INDUSTRY T he custom gift industry continues to grow at a rapid pace. With more and more people on the hunt for personalized gifts that carry a higher perceived value than generic products, this market segment carries a lot of profit opportunity. To help you keep up with the current state of this industry, A&E put together a survey that targets business practices and margins, popular personalized products, decora- tion techniques, and trends that are specific to custom gifts. With these results, it is our hope that you can better build your custom gift business and increase profits. MOST PROFITABLE SEGMENTS IN PERSONALIZED GIFTS Professional achievement 32% Weddings 11% Educational achievement 11% Holiday 11%

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