Awards & Engraving

September '16

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A&E SEPTEMBER 2016 • 9 Extreme Awards & Personalization Boasts New Name, Logo, Website Extreme Awards & Personalization has a new look, website and company name. Formally Extreme Awards & Engraving, the company officially rebranded in early June to better represent its services and products, Extreme Awards & Personaliza- tion General Manager Patricia Lahepelto tells A&E magazine. "We didn't want to (just) be a trophy company," Lahepelto says. Since the company offers signs and full-color to the industry, Lahepelto explains that she felt the former name failed to accurately repre- sent its current offerings. After researching the industry and attending trade shows, Lahepelto says she had a better under- standing of the business and the market and ultimately decided personalization was a more appropriate name than engraving. Along with the name, Extreme Awards & Personalization updated its logo to reflect its rebranding. "We wanted to keep the heritage of the company and didn't want to confuse customers, but we wanted to represent the fact that we can do things in color," Lahepelto explains, adding that the timing of the name and logo change brought about the need to upgrade the website, which has a new URL. "We needed a functioning website as a com- munication vehicle and launched all of our social media at that time." The website was updated for users to learn more about the company, as well as its products and services. "The idea is to drive traffic to your website and increase business and sales," she adds. Lahepelto admits that the new site does not include online ordering, though it's a feature she hopes to add in the future. "It'll take some time to build a database and make it really functioning," Lahepelto says. For more information, visit www. • 800.733.7705 THE RIGHT SIZE PLASTIC SHEET No Shipping Surcharge Ideal 18" x 24" size $ 22.65 per sheet SUS 291 made in USA A Company of Western Engravers Supply, Inc.

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