Awards & Engraving

September '16

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6 a-e-mag.com • A&E SEPTEMBER 2016 T he Olympic games have a long and rich history of celebrating athletic ability and competition. Those who qualify for the games have an opportunity to showcase their talents for the entire world to see. And for the talented few who place in the top three in their respective events, the reward is great: being the best at what you do and receiving the gold, silver or bronze medal in a star-studded ceremony. It's the ultimate goal for almost any athlete to achieve the top trophy in his or her sport, be it the Stanley Cup, the Lombardi trophy, etc. But to win a gold medal at the Olympics… that's a whole new level of satisfaction. For most of us, a gold Olympic medal will probably never hang from our necks. As we go about our everyday lives running our busi- nesses, taking our kids to school, and cooking dinner, we sit on the opposite side of the TV, watching athletes compete against each other. And while a podium cel- ebration might not be in our future, rewards (and awards, consequently) of other kinds often come our way. Being on the other side as the makers of awards, trophies and plaques, awards retailers often have the satisfaction of seeing the reaction to an award. That is the ultimate reward in this business—you might not be the one on the podium getting decorated with a medal, but knowing that you created something so beautiful that brought someone so much joy is in itself ceremonious. And I think that's just as important of a celebration. The little rewards in life get us through the day, make us feel better about what we do, and inspire the love we have for our jobs. And yes, it does inspire some competition. It's important to continue keeping our customers happy, and part of doing that is being better than the competition, beyond just offering a better price. Creating a product that's higher quality in a timely manner, welcoming a customer with a smile, and fulfilling their every need is the everyday competition in the awards industry. And if you do it better than anyone else, you will be rewarded with the "gold" medal: cus- tomers who are loyal and continue to reward you with their business. You will notice that those athletes who do make it to the Olympics have a sense of pride and accomplishment—you see it written on their faces and in their body language. I truly believe that we can carry that same attitude in our everyday lives. We should be proud of what we do and who we are. We might not bring the athletic ability that an Olympian does to the international world, but we bring a level of passion to those around us if we show pride in our work. We may not be Olympic athletes, but what we do matters. Loving the work we do, bringing our talents to the businesses we run, that's worth a gold medal. Until next time. WANT TO KNOW MORE? Visit our website at a-e-mag.com, where you can find tons of articles about the awards market plus all the latest news going on around the industry. And don't forget to check us out on Facebook, Twitter and LinkedIn. Have a topic you want to discuss? Give me a call at 720-566-7278 or email me at cgreen@nbm.com. The Gold Medal Goes To… Cassie Green EDITOR INSCRIPTIONS Volume 29, Number 9 PUBLISHER Dan Peckham — dpeckham@nbm.com EDITOR Cassandra Green — cgreen@nbm.com ADVERTISING ACCOUNT EXECUTIVES Anna Barba — abarba@nbm.com Shanna Rowley — srowley@nbm.com SALES SUPPORT Rebecca Corona — rcorona@nbm.com ART & ADVERTISING DESIGN ART DIRECTOR Kim M. Wright GRAPHIC DESIGNER Dayne Pillow MULTIMEDIA PRODUCER Andrew Bennett EDITORIAL CONTRIBUTING WRITERS Stephen Capper, Ruth Dobbins, Kevin Lumberg, TJ Kvilhaug, Richard Korbyl, Jim Sadler, Sharon Toji, Victoria Camron DIGITAL CONTENT EDITOR Natalie Frels NATIONAL BUSINESS MEDIA, INC. PRESIDENT & CEO Robert H. Wieber Jr. VICE PRESIDENT/FINANCE Kori Gonzales, CPA VICE PRESIDENT/INTEGRATED MEDIA John Bennett VICE PRESIDENT/PUBLISHING AND MARKETS Dave Pomeroy VICE PRESIDENT/AUDIENCE Lori Farstad DIRECTOR OF IT Wolf Butler a-e-mag.com VICE PRESIDENT/EVENTS Sue Hueg CEM, CMP — susan@nbm.com EXECUTIVE TRADE SHOW SALES MANAGER Brandy Jamison-Neth — brandy@nbm.com EXHIBITOR SERVICES Antoinette Vernon — avernon@nbm.com

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