Awards & Engraving

October '16

Issue link:

Contents of this Issue


Page 18 of 84

16 • A&E OCTOBER 2016 PEOPLE BUY FROM PEOPLE • What fringe product that you offer can you suggest? • What are some of the facts about my average buyer? • How can I pull all of this together so I can make an informed selection of products? By attending trade shows where a wide variety of different industries are offered, we can learn and benefit from what is available in the marketplace. Today's market may not be what we sell tomorrow. We need to select the products that our clients have need for—items that we don't sell them now, but they are buying from someone else. These fringe prod- ucts may be different from what we are accustomed to offering, but we need to be open-minded and willing to grow and expand our offering to address our clients' wants and needs. Always look

Articles in this issue

Links on this page

view archives of Awards & Engraving - October '16