Awards & Engraving

October '16

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This is certainly true for the various groups that awards retailers target. "Awards retailers in particular have a variety of different audiences they want to communicate with," Robin Kavanagh, Sawgrass, points out. She lists anyone from corporate clients to schools and sports teams, all of which use mobile channels in some form or another. "As digital media has become more and more integrated into the day-to-day routines of business, communicating through these channels has become vital for success," she adds. And while there are paid options such as Google ads, it seems that the free (or cheap) apps and platforms, such as Face- book, Instagram and even FourSquare, are E-newsletters containing educational content and/or human interest stories can be powerful marketing tools. A&E OCTOBER 2016 • 39

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