Awards & Engraving

January '17

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26 • A&E JANUARY 2017 more medals/ribbons and certificates being used rather than the higher valued trophies and plaques." Another influencer is the age group and entity that is purchasing. "The number of awards bought as well as the quality of the awards rises as the grade levels do, as the students grow to appreciate and cherish their awards and recognition," Gross points out. Not only does the age of these groups affect their buying habits, but so does the size of the institution. "Another factor that must be taken into consideration is that most colleges and universities are usually much larger than K-12 schools so they order awards in much larger volumes," he says. The final big factor that influences buying trends is simply time of year. "We have noticed that our academic awards start selling in March and con- tinue all the way until June," Barboza states. She adds that there is generally a peak in purchasing IMAGES COURTESY JDS INDUSTRIES ACADEMIC AWARDS Above: Due to factors such as smaller budgets and the desire for more personalization, medals are currently popular among the academic segment. Left: Awarding academic excellence is a long- standing tradition that will continue on for many years.

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