Awards & Engraving

January '17

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January 2017 • Vol. 29, No. 13 Contents COLUMNS SALES & MARKETING 14 People Buy From People Concepts of Building Your Business for Success: Section B 34 The World Marketplace of Trophies and Awards Growing Your Business Outside of Your Comfort Zone LASER ENGRAVING 18 Laser Engraving Applications Sometimes You Lose Them, Sometimes You Don't SANDCARVING 48 Etch Masters From Flat Glass to Awards GRAPHIC DESIGN 54 Graphic Design Project Center Hands-On Fonting in Corel—The Sequel 2 a-e-mag.com • A&E JANUARY 2017 38 The New World of Digital Decoration Aaron Montgomery and Terry Combs give you the inside scoop on sublimation and digital direct-to-garment printing. 44 Custom Gifts: Apparel Decorating As crossover opportunities become great ways to gen- erate more revenue, many awards retailers are looking to the apparel market to expand their horizons. O N - L I N E : a - e - m a g . c o m 24 44 Features 24 Academics: A Tradition of Excellence Since your customers are purchasing academic awards, why not offer them the latest styles to honor the students in their lives? 28 Product Focus: Promotional Products Help your customers find the perfect promotional product for their event or business by checking out this product section. After Page 32 SPECIAL DOUBLE ISSUE: D2—The Digital Direct Report The D2 Report provides all-inclusive coverage on the digital direct printing world. Find articles on everything from how to print on previously-impossible polyester garments, to the growth of UV-LED printing, the evolution of direct-to-garment printing, and more. Plus, don't miss out on industry survey results. 38

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