Awards & Engraving

January '17

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2016 • THE DIGITAL DIRECT REPORT • 27 T-SHIRTS ACCOUNT FOR THE MOST REVENUE OF DIRECT-TO-SUBSTRATE PRINTED SOFT GOODS, FOLLOWED BY ATHLETIC/ PERFORMANCE APPAREL. AC- CORDINGLY, THEY ARE ALSO THE MOST POPULAR SOFT SUBSTRATES TO PRINT ON. T-shirts Athletic/Performance Apparel Bags/Backpacks Fleecewear Jackets Work Uniforms Headwear Placket Shirts Woven Apparel 71% THE TOP FIVE CHALLENGES OF DIRECT-TO-SUBSTRATE PRINTING ARE: The price of inks Color consistency in printing Printing of dark garments Durability of printed products Equipment limitations/capabilities Of all respondents, 71 percent report that direct-to-substrate sales have stayed the same or increased in the past 12 months.

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