Awards & Engraving

January '17

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A&E JANUARY 2017 • a-e-mag.com 57 Graphic Design terforms are flat, two-dimensional objects that face us head-on and stand upright for the most part. They are intricately tied to the empty two-dimensional space (up, down, side-to-side) they sit in. As they form words, sentences and paragraphs, that space is reinforced and thus sets the tone of the whole design whenever we use letterforms. The gravity or force field described above is an aspect of that two- dimensional space. However, a tangible sense of three- dimensional space can be formed by arranging the elements in particular ways. Such arrangement adds a front-to-back dimension to the design that opens up many other possibilities for organiza- tion. For instance, if I have a headline and a paragraph, by manipulating the size, color, positioning, etc., of each, I can make the headline appear closer in front of the paragraph, or farther in back of it. A paragraph, even if the type is solid black, appears as a flat shape, gray in color, due to the optical mixing of the black strokes and surrounding white background. Making the headline darker and larger tends to make it come forward in space. Making the type smaller and in a lighter gray tends to make it move back in space behind the paragraph. (fig 8) Of course, the space that appears real is only an illusion, but the history of art and design is made up of endless examples of such convincing illusions, which we humans have been fascinated by since the beginning of time. In fact, a flat rectan- gular surface has only two-dimensions— height and width—but a great number of techniques can be employed, including the above method, to create the illusion of a third dimension. The result of creating such illusions is added visual interest and real estate. By real estate, I mean that the page elements are no longer confined to two dimensions but can move forward and back in space as well, thus opening up the page. CorelDraw provides the tools that make any of this possible. Our challenge is to use our eyes and imaginations to make our pages come alive so that the message gets delivered in a way that is both inter- esting and informative. Jim Sadler is a former university professor of computer graphics and a freelance designer. He is currently offering his services as a con- sultant within the industry. He brings together his expertise in design, computer graphics and industry-related technologies with his ability to communicate through teaching, technical assistance and, of course, through writing for A&E Magazine. Jim can be reached by e-mail at jim@jsadlerdesign.com. His web address is www.jsadlerdesign.com. A&E Don't have time to shop? Let A&E bring the industry's best products & deals straight to your inbox! Manage all of your email preferences in one easy location: Visit www.a-e-mag.com today!

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