Awards & Engraving

2017 Custom Gift Annual

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52 • A&E MID-MAY 2017 W hen you think of occa- sions for gift giving, one of the most popular is the birth of a baby. Whether they're for commemorating the joyous event, helping moms and dads get ready for their newest family member, or cel- ebrating major milestones, personalized sublimated baby products are hot sellers year-round. Here are some ideas for what you can create and how to grab a piece of this market for your business. WHY SUBLIMATION IS PERFECT FOR THIS MARKET • This digital print technology lends itself to all kinds of products that are in high demand for this market, including mugs, bodysuits, beanies, blankets, diaper bags, stuffed animals, picture frames, photo panels, ornaments and more. • Transfer vibrant, full-color designs and photos to transform products into keepsakes. When you add the name, birth date and photo of a newborn onto the ear of a stuffed elephant, you're not selling just another toy that will spend years in a toy box before being handed down to a sibling. You're selling a trea- sured moment in time that will follow that child throughout his or her life. • Sublimation's easy workflow makes for fast customization. Create your own or purchase templates that you can quickly and easily customize using your favorite graphics program. Then simply print and press for finished products that will make your customers smile, and more impor- tantly, come back for more. MONOGRAMS AND MORE • Word clusters and monograms are trendy right now and can be applied to all kinds of products. Start with the baby's name, some of your customer's favorite colors, and images (flowers, balloons, animals, etc.) and creatively design around them. • Polyester blankets are incredibly soft and sublimate beautifully. They're bigger than most desktop systems and heat THE WONDERFUL WORLD OF SUBLIMATED BABY GIFTS By Robin Kavanagh Whoa, Baby! Polyester blankets are incredibly soft and sublimate beautifully. (Image courtesy Designs by Sabrina)

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