Awards & Engraving

July '17

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Page 24 of 92

I t's no secret that there has been a large shift in manufacturing trends in recent years. For a long time, the majority of products available to the U.S. customer were manufactured overseas; however, that has started to change. More and more products are being made in the USA these days, and more and more customers want these products. With a large buying crowd specifically searching for made-in-the-USA products, awards retailers across the country have taken note, offering these items to their customers. But with this shift, marketing efforts have had to change as well. It's not enough to simply say you carry a product; retailers should tout the fact that they carry American-made goods. But how? A&E spoke to a few experts on how to specifi- cally promote these products, and you'll like what you hear. AMERICAN ADVANTAGES Before we dive into the marketing aspect, let's establish whether or not these items should be on your current product list. If you haven't added these items to your offerings yet, there are quite a few reasons why you should consider it. Brad Jaques, The JRS Company Inc., believes that these products are experiencing a growth in demand. "In our niche market, the support/demand has been prevalent," he states. "The pride and value of made- in-the-USA products is something that we hear consistently." Vince Frank, Catania Medallic Specialty, agrees, adding that there are several reasons why this is the case. While some have to Promoting Pride Marketing Made-In-The-Usa Products Custom items such as bottle openers or lapel pins are great made-in-the-USA items to stock as they often are high quality and have fast turnaround times. By Cassie Green IMAGES COURTESY CATANIA MEDALLIC SPECIALTY 22 • A&E JULY 2017

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