Awards & Engraving

August '17

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A&E AUGUST 2017 • a-e-mag.com 17 the client requesting credit is a major client and doing business with you on a consistent basis, then it may be a good idea to make buying from you as easy as possible in order to promote sales. To extend credit to clients who are not regular buyers might cost you time and money. This is an issue that each of you needs to think about before it is raised. If you can continue to do commerce using a credit card that immediately collects the funds, I believe there are many benefits to you and your business. Of course, with the credit cards comes a fee, but repeated billing is expensive and time consuming. The fee you pay to the credit card company might seem like a bargain. I have a good friend in the entertain- ment business who refused to use credit cards for years. He didn't want to pay the fees, but after he finally set up credit cards, his business increased by over 30 percent and his collections decreased by over half. He has often said, "I don't know why I waited so long… the ben- efits for growth have been unbelievable to our company." Credit can be important to building your business. But be prepared with your system and how you will make credit work for you. Credit is a tool to help you collect when you want to and the extension of credit is a privilege to those who deserve it, and not everyone does. Credit cards can help you make collections and save clients that might have been lost. If you have any questions, feel free to call 1-317-546-9000 or e-mail me at stephen@a-1awards.com or write me at Stephen L. Capper A-1 Awards, Inc. 2500 North Ritter Avenue Indianapolis, IN 46218 Stephen Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and operates A-1 Awards, Inc. in Indianapolis. He has been associated with the awards and recognition industry since 1958, and has given numerous seminars since 1979. Sales & Marketing A&E

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