Awards & Engraving

August '17

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Page 4 of 84

Features 22 Road to Sublimation Success: New Products Update David Gross highlights some of the newest sublimatable products available that will help you stand out in the crowd. 30 Product Focus: Sublimation & Full-Color Solutions Take advantage of this booming profit opportunity and get in the sublimation game using these products. 46 Social Skills: Best Business Practices for Social Media A few industry insiders share some advice on how to set up and conduct a business social media presence. 52 Custom Gifts: Jewelry Offer the latest in jewelry items, along with a personal touch, using this product showcase as a guide. 56 Technical Techniques: Sandcarving and Artwork Liz Haas looks at the variables that play a role in producing the best sandcarved piece, focusing on creating good artwork. O N - L I N E : a - e - m a g . c o m August 2017 • Vol. 30, No. 17 Contents 2 • A&E AUGUST 2017 COLUMNS SALES & MARKETING 14 People Buy From People Concepts of Building Your Business for Success: Section H 44 The World Marketplace of Trophies and Awards The Importance of Doing Things Outside of Your Comfort Zone ENGRAVING 18 Your Laser at Work Speed it Up! SUBLIMATION 66 Sublimation and UV-LED Full-Color Solutions 3 Tips to Help the Everyday Sublimator SANDCARVING 38 Etch Masters Better Have Plenty of Air: Part One GRAPHIC DESIGN 60 CorelDraw from A to E Blending In… 52 30

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