Awards & Engraving

August '17

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A&E AUGUST 2017 • 45 Sales & Marketing out of my comfort zone. I view this as an important part of a well-balanced life—not necessarily the fact that I write, but that I do something apart from the norm. LEARN TO STEP OUTSIDE OF YOUR COMFORT ZONE Ask yourself, "When was the last time that you did something for the first time?" If it has been a while, then ask yourself, "Why?" Without having to do extensive research, the answer that most people give is because they don't even know where to start. Of course, that is just an excuse for not wanting to take any risks. I will bet that you did not know that the risks of trying new things that are out of your comfort zone are far outweighed by remaining in your comfort zone for your whole life. This applies to the personal, business, and all other facets of our lives. Let's think about our businesses for a minute. What if everything was still the same as it was five, 10, and even 20 years ago? What if we had not changed with the times? With the technological advances that we have had lately, there is a pretty good chance that our businesses would have become stale and competitors would have passed us by. We would probably be out of business by now. Reaching for things that are outside our comfort zone forces learning on all levels. We all know that for business, this is a good thing since the more things we learn, the better equipped we become to gain traction in today's competitive world. Our personal lives should not be any different. By trying as many new things as we possibly can, we trigger all sorts of experiences that we might not have known about, and open ourselves up to new ideas. This is an important part of both personal growth and balance. By creating greater balance in our lives, we become more productive. BALANCE PROMOTES PRODUCTIVITY AND BETTER DECISION MAKING If we burn the candle at both ends in our business lives, it disallows us quality time outside of work. At the same time, there is a good chance that we will ultimately burn out and, as a result, our work suffers. The quality of that work can actually be enhanced by what we do outside of it. Taking time for things other than work is an important part of life balance and running a business. This is where it becomes important to find things outside of the comfort zone that we all are used to and find new avenues to escape to. Stepping away from the busi- ness helps in gaining better perspective for decision making and gives us the ability to see the big picture again. It is amazing how much perspective can be derived when we look at our businesses from the outside in, rather than from the inside out. Whether we find new hobbies, join new groups or clubs, take on new physical chal- lenges, spend time volunteering, or take regular mini-vacations, getting away from our businesses is as important as the time we spend in them. Every moment spent outside the business is an opportunity for us to learn something, and ultimately this learning gets "shared" with our businesses when you come back in to them. Mini- mizing the importance of getting away will short-change both the health of a busi- ness and those inside it. Learning how to properly balance our time is an important exercise that fuels growth in many ways. Eric Priceman is President of Victory, division of Planter Inc. in Chicago, Illinois. In his over three decades in the awards and engraving industry, he has traveled extensively, both domestically and internationally, visiting customers and suppliers. He is happy to share his unique perspectives of the industry, both past and present. Please feel free to contact Eric by email at or by phone at 773-637-7777 ext. 228. A&E

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