Awards & Engraving

August '17

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Keep in mind that for every behavior you should employ, there are also things you should never do on your business profiles. "Stay away from engaging in toxic subjects such as politics," suggests Ragland. "In less than 140 characters, you can easily discover that, should someone disagree with your opinion, they could feel you deserve to be smeared on review sites and blasted with phone calls and emails from people who thrive on anger." Building on that, Newman stresses that you should never engage in complaining, trash talk, or other negative behaviors. "Always respond professionally to nega- tive reviews or comments and offer an appropriate solution to remedy an issue," she recommends. "A positive reaction and a willingness to make the customer happy goes a long way in the social world." Ultimately, it's about acting as profes- sional online as you would if your cus- tomer came into your store or called on the phone. "If someone is unhappy, let them know you are looking into the problem and encourage the person to contact you directly so you can resolve the issue in a timely way," Dallman states. Being present is important—being profes- sional is required. Why you should be on Social Media *Users in millions Instagram er YouTube 25% Fa 2017 STATS FOR Why You Should Be On Social Media ACTIVE USERS 1 , 8 7 1 1 , 0 0 0 6 0 0 3 1 7 1 5 0 1 0 6 *Users in Millions Top Five Best Business Practices for Social Media By Kelly "Rags" Ragland, Rags to Stitches Productions • Be human. Users don't enjoy robots or automated online advertising accounts. • Create professional and branded profiles using keyword-friendly copy and providing links to all of your internet properties. • Post often and consider the timeframe of your posts. Many people are blocked from using social media during their work hours, for example, so morning, lunchtime, and evening posts may find more success than during regular business hours. • Stay keyword friendly. Users are a priority, but search engine bots read every post you submit. • Use an image whenever possible. Users will pass right over plain text posts all day long, while images tend to grab their attention and allow you more real estate on their screens. A&E IMAGE COURTESY TROTEC LASER A&E AUGUST 2017 • a-e-mag.com 51

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