Awards & Engraving

December '17

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8 • A&E DECEMBER 2017 THE LATEST INFORMATION ABOUT PEOPLE AND PLACES News Send your news items, along with accompanying photos, in a concise press release to Natalie Jane Frels, Digital Content Editor, at Photos should be in a tiff or jpeg format with a minimum resolu- tion of 300ppi, and a minimum size of 5 inches wide. For more news items, check out IKONICS Enters Sub- limation Market with SubTHAT! Products I K O N I C S C o r p o r a t i o n i s expanding its imaging options with the launch of SubTHAT!, a patent-pending transfer film that allows customers to sublimate non-treated hard substrates such as acrylic, aluminum, glass, ceramic, stone, and wood. "Dye-sublimation is an exciting new market for us and we are entering it with a unique patent-pending technology that gives the customer capabilities beyond what are currently available," says IKONICS CEO Bill Ulland. Released on October 10, SubTHAT! is a break-through sublima- tion transfer film that has been in development for approximately a year, according to IKONICS Imaging Marketing Manager Michael Sullivan. "Around a year ago, we started back-and-forth discussions with JDS and looked at needs within the sublimation industry," he tells A&E magazine. "We began developing a heat transferable film for hard substrates that would be a no-mess transfer." As a sandcarving equipment and photoresist film manufacturer, Sullivan says the company's decision to branch into the sublimation industry is an extension of its broader mission to offer customers different imaging options, in addition to the screen-printing products it currently offers. "Sublimation is drawing upon another section of imaging. It seems like the perfect fit for our manufacturing (opera- tion) to meet the customers' needs," he explains. As a distributor of IKONICS photoresist films, JDS was the per- fect fit to fulfill orders domestically, according to Sullivan. "When it comes to customer and technical service, it just made sense for us to work with them because they have an established sublima- tion team," he notes, adding that demonstrations will be available at the JDS booth in future trade shows. "They go to trade shows and do sublimation demonstrations all the time, so it was really a perfect fit for us and our relationship that already existed (before SubTHAT! launched)." As IKONICS enters the sublimation market, the company is always exploring new ideas to better serve its customers. "We're excited to add another component of imaging to our company and definitely see that growth potential. There are a lot of sandcarving people that may not do sublimation and a number of sublimation people that may not have sandcarving machines. The same is true for screen printing. Each of these (applications) gives a different type of look and feel," Sullivan says. "Our research and develop- ment department is always trying to jump ahead of the game and find out what people need before they come asking for it. We don't have anything specific right now, but we're always exploring a few different, new things within all of our divisions." Bauman Engraving & Signs Expands Facility, Launches New Product Line Michigan-based retailer Bauman Engraving & Signs announces the expansion of its facility alongside the launch of its new custom gift product line, Juneberry Gifts. For over 50 years, Bauman Engraving & Signs has primarily served the industrial identification industry, while also catering to the signage, graphics, and awards and engraving markets. What started as a part-time business in a basement in 1960 has grown into a third-generation-owned company with two major expansions. Earlier this year, Bauman Engraving & Signs President Tom Dudek made the decision to nearly quadruple the production space of its Kingsford location, adding a second story to the facility. "It's been quite a transformation," Dudek tells A&E magazine, explaining how the demand for engraved nameplates took off through word of mouth in the manufacturing sector. Around 2004, Bauman Engraving & Signs settled into its current brick and mortar location, eventually expanding twice to the size it is today. "It was a very significant expansion—the second time it's been added onto. It will also be the last time because that's the most we can do." The decision to add more production space was a no-brainer for the future growth of the company. "Everything was pointing in the direction of doing this," Dudek says, adding that business has been steadily increasing over the last several years as its core customers in the energy infrastructure industry continue a trajectory of rapid growth. "Our core customer has been expanding faster than we have, so naturally, we see the back-end of that and I don't foresee that changing, so that was kind of the impetus for us to expand." As it grows physically, Bauman Engraving & Signs is also breaking out of its shell to cater to more customers, launching a new line of products including engraved cutting boards, wood photo prints, wine gifts, ornaments, and more. Currently sold via Etsy, Juneberry Gifts will soon be available through a new website dedicated to the products. In addition to the new Juneberry Gifts site, plans are underway to begin a revamping of the current Bauman Engraving & Signs website, featuring easier, user-friendly navigation and product layout, as well as improved SEO performance. The company is also looking to add two employees within the next year to better serve more customers throughout different markets. "We feel very fortunate and blessed to be in an industry that can be so diverse in terms of the products you can manufacture and the machinery you can use to make those products," Dudek stresses. "It's a fun job to have. It's not peaches and cream all the time, but I'll take it over anything else."

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