Awards & Engraving

December '17

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✦ 38 ✦ Glass & Crystal Report a-e-mag.com • A&E DECEMBER 2017 Glass and crystal products always carry a high-perceived value—not only are they eye-catching, but when embellished with a laser engraver or sandcarving machine, their presentation is hard to top. To help you keep up with the current state of glass and crystal products, this annual survey dives into the numbers behind the business. It targets business practices, demographics, sales numbers, and the current challenges in the sales of glass and crystal items. With these results, it is our hope that you can better build your glass and crystal business and increase profits. GLASS AND CRYSTAL INDUSTRY SURVEY SURVEY METHODOLOGY This survey was conducted in August 2017 via electronic mail through SurveyMonkey.com and complied with all CAN SPAM act laws and the NBM privacy policy (http://www.nbm. com/privacy-statement). Respondents were selected from the A&E subscriber databases, and all survey recipients were provided the same version of the survey. These businesses are primarily involved in awards, trophies, customization and personalization. For the purposes of this survey, glass and crystal businesses are defined as those shops and individuals that offer personalized and/or customized glass and crystal products. A total of 266 responses were received and no less than 128 responses were received on any one question. Some survey totals equal more than 100 percent because readers check all of the categories that apply. All statistics and statements found in this report are based upon survey findings except where noted. Published: December 2017. The Numbers are Clear 68% DEMOGRAPHICS/COMPOSITION 79% 79% of survey respondents indicated that some portion of their business is directly related to the sale of glass and crystal products. 68% of participants stated they primarily serve the local or regional geographic area. REVENUES/OUTLOOK Top Five Glass and Crystal Products by Revenue: Awards/Trophies 50% Barware 10% Wine Glasses 8% Mugs 6% Plaques 4% Sales by Market Segment for Glass and Crystal Products (Top Five): Corporate 73% Gift 55% Clubs 48% Events 42% Athletic (not related to schools) 23% Survey respondents indicated Customer Price Expectations as the greatest challenge in the sales of glass and crystal products. Resources Used for Product Knowledge and Education: Industry Publications 89% Manufacturer Information 78% Trade Shows 73% Online Videos/Tutorials 62% Online forums 50% Newsletters 43% Trade Associations 39% Webinars/White Papers 25% Other 5%

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