Awards & Engraving

December '17

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C ustomizing barware with sandcarving is a simple and exciting process. Aside from traditional awards, when it comes to per- sonalizing barware, or drink- ware, it's a celebration! From wedding parties and anniver- saries to creative and functional awards, there are a lot of un- tapped opportunities within the bar- and drinkware markets. When it comes to sandcarving, not only is it a low start-up cost, but the process is easy to learn and there's plenty of com- plementary training. The end product is profitable with high margins. Sandcarving allows for a textured surface, which means part of the substrate is actually removed without compromising the structure . Sandcarving leaves a permanent mark. Taking this a step further, there are simple and successful e-commerce plat- forms to help build your online brand, allowing you to quickly start selling your personalized barware products. Etsy is a great example and easy to get started using. How many ways can your business grow by adding on a new niche in sandcarving barware? Let's go through the simple steps in personalizing barware with sandcarving. ONE: ARTWORK AND PRINTING When it comes to any sandcarving pro- cess, optimum end results stem from great artwork. It's important to first think about the end results, or end goal, when starting any project. This will determine how the ✦ 42 ✦ Glass & Crystal Report • A&E DECEMBER 2017 By Michael Sullivan Personalize Drinkware with Sandcarving ALL IMAGES COURTESY MICHAEL SULLIVAN artwork is set up and created. Popular and suitable artwork programs include CorelDraw and Adobe. Below are a couple important steps that must be addressed when creating artwork: 1) Image Size – How big or small does your artwork need to be in order to fit the substrate? 2) Streamline Artboard – How many substrates need to be sandcarved with this artwork? Does it make sense to tile the artwork and maximize the materials? 3) Back Blast Prep – If the artwork needs to be set up as a back blast, or the substrate is being sandcarved from the back side, simply mir ror the image. In Adobe Illustrator, it's as simple as selecting the object on the artboard, then in the top menu click Object>Transform>Reflect. 4) Stage Carve Prep – If you want mul- tiple stages, or are adding different depths, there should be distinct or enclosed "islands" within the artwork. Lines might have to be added or removed to help ensure an easy stage carve, or film removal process. Also, wide lines will help achieve a deep Sstage one blast. 5) 100 Percent K – Within any project, make sure the black areas are 100 per- cent black, or K, in the CMYK spectrum, and the white areas are 100 percent white within the artwork program. This infor- mation is important as ensuring proper color levels eliminates bad artwork prints and prevents the film from being exposed improperly. Nobody wants to waste time and money. This must be addressed and 100 percent accurate before printing. How to... Step One.

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