Sign & Digital Graphics

March '18

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S I G N & D I G I T A L G R A P H I C S • March 2018 • 43 (strengths, weaknesses, opportunities, and threats), short- and long-term goals and what you will do to attain them. "This is your blueprint for the busi- ness," Conrad says. "It is important to understand where you are, what you have and what opportunities you have to grow to where you want to be. A well thought out business plan is your launch pad for the business." Buy or Lease Your Location? "Cash is king, and unless you have it growing on trees, it is a wise decision to rent your facility to get started," says Conrad. "So many factors will come in to play you may not have control over, and not having to worry about common area maintenance and the day to day upkeep of a property will free you up to focus on your business and growing it." But Javier Mahmoud, vice president of sales and marketing at CET Color, Atlanta, Georgia, declares that depend- ing on cash flow, if you can buy a brick and mortar loca- tion… buy. Your Source for Creative Walls, Windows and Floors Mactac ® can help specify the right pressure-sensitive media for any project; indoor or outdoor, walls or windows, ceiling to floor. Low VOC paint adhesion problem? Mactac's REBEL ® line is the perfect solution. Call us today to help find the perfect solution for you. 866-622-8223 Mactac.Americas@mactac.com www.mactac.com/graphics | www.theapplicationnation.com

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