Awards & Engraving

April '18

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8 • A&E APRIL 2018 Photo Focus Shift I 'll set the more - than - likely - familiar story for you: a customer comes in with a photo from a holiday celebration they want to use as the image for a photo gift product for the happy couple but there's a cluttered room behind the subject or other distractions going on. They have no other photo and that's the one they want to use. How do you make it work? You must make it work! Deep breath — have no fear: a few quick edits in Adobe Photoshop can have you on your way to full production sublimation mode and on-time delivery of the decorated product. Here are some ways to edit the image in Photoshop CC as well as in older versions of Photoshop using some basic methods and tools. CROPPING Cropping an image is a great place to start. Can you offset the person — move them from the center to the side of the image, bring them from the side of the image closer to the center, or make them appear larger and the other stuff seem smaller? This can help move the subject into being the main focus in a visual way. Can you remove some of the distraction by cropping while still maintaining quality and ideal size? If so, begin here. Be sure to put in your final dimensions (with bleed if needed) into the cropping measurements boxes at the top of the screen before drawing your cropping area. Don't forget your resolution: if you don't tell Pho- toshop what dpi, then it will automatically default down to a lower quality level. If you can't really crop much, then crop what you can and move on to the following sug- gested tips. Jennifer Foy has over 15 years of experience using Adobe Photoshop. She has received a Master's degree in Design and Advertising from Syracuse Uni- versity and a Bachelor of Fine Arts in Visual Communications from the Ringling School of Art and Design in Sarasota, Florida. Her years of teaching experience include numerous software and design classes in Adobe Illustrator, Photoshop and InDesign for colleges in Atlanta, Georgia and Louisville, Kentucky. Jennifer is currently working as the Creative Director and Universal Woods with the Unisub and ChromaLuxe brands. Jennifer can be reached by email at Change the focus subject of an image with Photoshop By Jennifer Foy Sometimes just cropping can help clean up an image. ALL IMAGES COURTESY JENNIFER FOY

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