Awards & Engraving

April '18

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a-e-mag.com • printwearmag.com Spring 2018 • THE SUBLIMATION REPORT 21 MARKETS AND PRODUCTS Top Five Sublimated Products Sold: Mugs: 62% Apparel: 56% Awards and Plaques: 56% Mousepads: 47% Name Badges: 46% Top Five Sublimated Products Sold Most: Awards and Plaques: 24% Mugs: 24% Apparel: 21% Name Badges: 7% Home Accessories: 3% Top Five New Sublimation Product Sources: Industry Publication (mail/online): 73% Trade Shows: 55% Supplier/Distributor Catalogs (direct mail): 54% Supplier Websites: 52% Industry Newsletters (email): 48% Top Influencers for Purchasing Decisions on Substrates: Price: 67% Customer Service: 62% In-Stock Availability: 59% Product Knowledge: 41% Shipping Costs: 39% Supplier Location: 38% Supplier Loyalty: 24% Pricing Methods for Sublimated Products: A Multiple of Actual Cost: 63% Perceived Value: 38% Competitor Research: 36% Double the Actual Cost: 11% Use Supplier Suggestions: 9% Editor's note: For more information on how to price sublimated products, follow this link: www.bit.ly/SubPrice. SR

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