Sign & Digital Graphics

April '18

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S I G N & D I G I T A L G R A P H I C S • April 2018 • 51 There will always be a market for screen printing, he says, but screen print- ers don't want to lose out on the oppor- tunity to do smaller print runs and are therefore moving slowly into the digital printing and direct-to-garment printing market. Any run over 500 shirts, for instance, will want to stick with screen printing. It is more economical, but with direct- to-garment printing, it just makes sense to use that for smaller print jobs, Kurek says. Matthew Rhome, marketing manager for Epson America, advises individuals wanting to get into direct-to-garment printing to attend an industry show and take a look at direct-to-garment printers in action. "While you're there you can soak up as much knowledge as possible from ven- dors and customers alike. Many of the shows offer educational seminars. Take advantage if you can," Rhome says. He adds that first-time direct-to-gar- ment business owners should "research the market to understand the potential customer base, identify existing busi- nesses that could offer competition, and use this information to develop a strate- gic edge. A business plan is a necessary second step. It helps define the business, its direction, operations and expansion path. Writing the business plan will help define start-up costs and operating capi- tal needs. Once they know how much money they need to get started, they can determine how to finance." The Avalanche HD6 printer is Kornit Digital's latest release, and the machine currently is drawing interest from the marketplace. It uses less ink than previous models, while delivering a more brilliant image and smoother handfeel. (Image courtesy of Kornit Digital North America)

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