Sign & Digital Graphics

April '18

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62 • April 2018 • S I G N & D I G I T A L G R A P H I C S ARCHITECTURAL AND ENVIRONMENTAL T H E T E C H N I C A L S I D E O F S I G N D E S I G N Drawings How to provide a solution for your company and avoid busi- ness pitfalls B Y M I K E B U R K E Since 2002, Mike Burke has been the lead sign designer for three electric sign com- panies in Los Angeles. He currently works for ChatterboxDesigns.com, doing subcon- tracting sign design and technical drawings for more than 10 sign companies in the U.S. He has written three books related to the sign business. He can be reached by email at Chatterbox.SignDesign@gmail.com. To learn more about this technical drawing process to speed up your art depart- ment, visit www.SignBusinessBooks.com. Ask for a free sample download of any eBook on his website. Design for a 25-foot-tall monument. A general contractor (a new cus- tomer) calls your company and asks you to get involved with a big sign proj- ect. You say, "We do that from time to time." The contractor wants a design for a 25-foot-tall monument at two major streets. It's time to roll. Unlike your past designer, today, you have an up-and-coming sign designer. Within a few days, your designer com- pletes a design for the general contrac- tor. Surprisingly, the customer likes the design even though the overall drawing lacks some professionalism. You quickly get preliminary approval from the con- tractor to move forward. From the design, your graphic designer completes a set of submit- tal drawings that takes up to four days. Why? Your designer, although good with design, still struggles with all the technical details required with a full sign submittal. Remember, your designer has other work to contend with. Inconsistent sign requests and other communication issues also come into play. This constant problem adds to slow drawings. A Higher Level of Sign

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