Awards & Engraving

May '18

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40 • A&E MAY 2018 Brenna Walsh is the Communications Spe- cialist at JDS Industries in Sioux Falls, South Dakota. She specializes in public relations and has extensive knowledge of products along with a substantial background in writing. T he memorial market can be a bit tricky. You want to help your customer get through a difficult time (from a death, to a child going off to college), yet also make a sale. To prop- erly engage in the memorial industry, it is important to understand what your cus- tomer wants and what the memorial will mean to them. Following are a few product examples The Memorial Market HOW TO ENGAGE IN to offer your clients as well as a few tips on how to decorate them to make the most out of a personal memorial. MEANINGFUL MEMORIES You want to offer items that are a mean- ingful part of a memorial display at home or even elsewhere such as the office or a garden, along with keepsakes that can be a part of everyday life. Find unique ways to express your deepest condolences with personalized memorial products that honor special friends and family. Some common memorial items include urns, memorial stones, and bricks, along with plaques or markers. A new way you can add color to these more traditional products is to use UV-resistant materials such as ChromaLuxe EXT Extended Life Panels. A little bit of color is sure to stand out. You can also use panels to make a larger impact, such as a mural of favorite moments, or for a donor wall. You can really utilize the full-color of sublimation with memorial products. With the digital age, everyone has a camera at their fingertips. Use this to your advan- tage by offering items for the home such as frames that surround a picture with a favorite saying or quote, or keepsake boxes. You can also sublimate photos or sayings on a throw blanket that can be placed over a chair or couch, allowing the customer to snuggle up with their memories. Clocks are also a respectful marking of the time the customer spent with their loved one. Often people like to have a memento of their loved ones with them. Memorial keepsakes offer a way to keep the memory of loved ones alive with meaningful dedi- cations, cherished photos, and words of comfort. Personalizing smaller items is a simple gesture that can mean so much. You Offer items for the home such as frames that surround a picture with a favorite saying or quote. ALL IMAGES COURTESY BRENNA WALSH

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