Sign & Digital Graphics

May '18

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16 • May 2018 • S I G N & D I G I T A L G R A P H I C S Washington D.C. Gives Taxi-Tops Ads the Go-Ahead Washington D.C.-based iDigital Media Group, which specializes in taxi top advertising, announces its collaboration with the Department of For-Hire Vehicles, a city government entity in the nation's capital, to develop, operate and maintain a citywide taxicab rooftop advertising program. Through this joint effort, iDigital Media Group will gain access to a fleet of more than 4,500 taxis throughout Washington D.C. iDigital's technology uses 42-inch, two-sided LED digital billboards, called iDigital Taxi Tops, which achieve more consumer engagement than similar television advertising, according to independent research firm Next Century Media. According to the company, not only can ads run when and where they are needed, but the advertiser receives reports detailing that information. Trotec Laser, Ikonics and JDS Donate Seminar Proceeds to Children's Group Plymouth, Michigan-based laser equipment manufacturer Trotec Laser announces that all the proceeds from a recent two-day technical workshop it co-hosted are being donated to a nonprofit children's camp. Proceeds from the registration fees were donated to Camp Kudzu, a Georgia-based children's camp that offers programs to support the special medical needs of children with Type 1 diabetes. Minnesota-based IKONICS and South Dakota-based JDS Industries also took part in the seminar, which focused on the particular areas of expertise of the three com- panies: Lasers, sand carving and dye sublimation. Camp Kudzu was founded in 1999 and runs camps throughout the Peach State but its offices are based in Sandy Springs, Georgia. 'Wrap for a Cause' to Raise Awareness at Race Across America The Cos Cob, Connecticut-based non-profit Wrap for a Cause announces that it is showing support for blind people who are seeking employment opportunities by participating in the coast-to-coast cycling race, Race Across America, which takes place in June. Wrap for a Cause will be wrapping an RV that will accompany Team Sea to See, a group of blind and sighted riders who will be participating in the race using tandem bicycles. The race, a nine-day sprint, spans the U.S. from the Pacific to the Atlantic. Through its partner, Hi Tech Wraps, Wrap for a Cause often wraps vehicles to show their support of a particular charity or fundraising effort. In this case, the nonprofit wants to call attention to the 70 percent jobless rate among members of the blind community. Through the RV and the national television exposure the race will bring, Team Sea to See is hoping to change the way the world sees the blind, not only through media coverage of the competition but also in a documentary being produced that will showcase an intimate portrait of their lives as they commit to the undertaking. Report: Electronic Display Market on Track to Hit $20B by 2024 According to Selbyville, Delaware-based Global Market Insights, an industry intelligence and consulting firm, the electronic digital display market is expected to be worth more than $20 billion annually by 2024. The report says that the predominant driver in this growth is the expanding adoption of touch-enabled screens in retail applications. Along with retailers, restaurant owners and warehouse distribution centers are two other applications rapidly adopting the self-service technology. Self-checkout kiosk manufacturers were estimated to have shipped more than 45 thousand units in 2016, the most recent year available. Growing penetration of e-commerce, online payments, and mobile payments is anticipated to bode well for the display market in point-of-sale applications, the report says. Several economies, including China, India and Japan are shifting toward cashless economies; for example, in India, demonetization and digitization have resulted in the large-scale adoption of POS systems, augmenting the growth in the display market. The biggest hindrance to the growth of this market, the report says, is the lack of standardization in the manufacture of displays.

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