Sign & Digital Graphics

May '18

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S I G N & D I G I T A L G R A P H I C S • May 2018 • 47 and doctors' offices to educate them about new drugs that are available on the market. "Our niche is to innovate and do things that haven't been done before. That's really what we focus on," Carter says. Some events have height restrictions so many clients want small tabletop dis- plays so people can see over them when they are sitting at the table. Pop-ups are popular because once the frame is set up, it is simple to attach fabric panels to the frame. They also can be exchanged for new graphics fairly easily, he says. Tension fabric systems are also gain- ing in popularity, but you have to put them together, he says. Once the frame is together, a pillow case graphic is slid over the frame. It can take 10 to 15 minutes to put one of these displays together. Kent Dunham, vice president of sales for Creative Banner Displays in Brooklyn Center, Minnesota, says that his company is the largest table throw manufacturer in North America. It offers two different styles of throw; thermal imprint, where a basic logo is imprinted on the front of a stock table cover; or custom table throws, where dye sublimation is used to do an edge to edge design on the table covering. Many events offer basic table cloths in black or white at their event locations. "This is an inexpensive way to get some corporate identity with a table throw," he says. His company offers table runners along with full table coverings. It also uses some unique fabrics, like aluminum fab- ric which looks metallic, and Glam Dot, which features shiny metallic dots that give it a holographic appearance. When you print over it, it adds depth and light to anything printed on it, Dunham says. Tech and beverage companies are par- ticularly attracted to the metallic fabric because they can make the throw look like a can of beer or soda and print con- densation marks next to the logo. "We like to call table throws the 'gate- way drug' to displays," Dunham says with a laugh. "Once you do that, then you can build from there." If an exhibitor plans to sit behind the table, the company makes three-sided table throws. There's also a stretch option called UltraFit, where the fabric grabs onto the table legs offering a tight- fitted look. The throws can also be stain resistant and can fit round tables and 6-foot and 8-foot long rectangular tables. Creative Banner Displays has been doing table throws for 15 years. It also offers tri-fold panel systems that can either display graphics or can replace a graphic with a dry erase board for pre- sentation purposes. All of its tabletop systems are designed so that one person can easily set them up, Dunham says. Its Micro GeoMetrix kits include lightweight aluminum frames with plas- tic hubs that can hold dye sublimated graphics printed on polyester double knit fabric. The kits come in various sizes and shapes and are stored in a carrying case. The company also added shelves that attach to the aluminum frame in response to companies that wanted to display products on their tables. It also sells tabletop banner displays and micro sail signs. Creative Banner Displays also offers what it calls Over the Top tabletop dis- plays, which clamp onto the edge of the table and make a display table look like a full booth. Orbus Exhibit & Display Group has turned its popular banner stands and extension formula master lines into tabletop versions. "We are seeing a lot of growth in that area," says Kyle McDonald, marketing coordinator for Orbus Exhibit & Display Group. He adds that Orbus saw steady growth from 2015 to 2017 with its Formulate tubing frames covered with a graphic. Most of its tabletop products saw big jumps in the past year. Alpina Manufacturing's tabletop LED board. (Image courtesy of Alpina Manufacturing)

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