Sign & Digital Graphics

May '18

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48 • May 2018 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS "We've had a lot of positive feedback on our tabletop versions, which would be full-size products," he says. Most trade show displays include technology these days, so clients are looking for displays they can set up around their computers or virtual real- ity headsets that don't take up that much space. "It can be related to each company's brand. It is easy to put a quick message on a small area that can then be expanded via technology or conversation. It brings people in without taking up too much real estate," says Amy Benes, marketing manager for Orbus Exhibit & Display Group. Colleges are using virtual reality headsets to give prospective students virtual tours of their campuses and other clients are integrating gaming systems or tablet computers to collect lead informa- tion and hook people into their tabletop displays, Benes says. Tabletop displays are cheaper to pur- chase than full-size displays. They take up a fraction of the space and a fraction of the manpower needed to set them up. "In general, you're paying for less product. You are paying less money than you would for a full-size display. As with large displays, it depends on what you want to get," McDonald says. Orbus' Breeze and Breeze 2 retract- able banner stands are very popular. The graphic pulls up out of a cassette and is held in place by a pole. It takes seconds to set up and a client can use more than one in its display, he says. The graphics are printed on fabric or vinyl. Back 20 or 30 years ago, nobody had access to computers, movies or televi- sions in their tabletop displays. They didn't have the video or production capa- bilities. You had to detail it out on the display, which meant a lot of text and a lot of laminated pages Velcro'd to a tri-fold display, says Benes. "Now, displays attract people with wide graphic images and use supple- mental sales tools to communicate what the capabilities and products are for a particular vendor," she says. She agrees that fabric is really huge right now in tabletop displays. Many tabletop displays are moving toward silicon edge graphics, where the edged fabrics can be slid into a frame for easy setup. Orbus is also seeing a lot of inter- est in magnetized banner stands. The company is taking full size displays and shrinking them down for tabletop appli- cations. "I think anywhere there is business you will see these popping up. They work better than a large display would. They can be moved to fit any configuration. I think anywhere there was a large banner stand or a big stand you could see smaller displays being placed," says McDonald. Becky Hines, marketing director for Alpina Manufacturing in Chicago, says that her company's customers order tabletops for retail stores, hotel lobbies and in the foyers of condominium build- ings. "They are also a great option in large, open spaces where important ads or mes- sages need to be relayed and a wall frame simply isn't an option, for example, in a convention hall," she says. Alpina makes flip-up frames in many profiles and colors, slide-in frames, ban- ner grips, Cloudlight LED frames, fab- ric SEG frames, banner clips and floor stands. "We really don't get many requests to make tabletops, probably because we are known for making larger frames and banners, but we do make our frames as small as 5" x 5"," Hines says. SDG The Formulate Essential from Orbus. The Orbus Breeze tabletop displays are min- iature versions of displays you would see at many events. (Images courtesy of Orbus)

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