Sign & Digital Graphics

May '18

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70 • May 2018 • S I G N & D I G I T A L G R A P H I C S Has your shop recently finished an outstanding sign or wrap job? We know you're proud of your best work and we want to help you show it off. You can share your work with Sign & Digital Graphics readers and be seen in the pages of our magazine. Simply fill out the forms for Signage Submissions or Wraps Submissions on our website, upload your photos and we'll take care of the rest. Visit http://sdgmag.com/sign-project-submission to make a sign project submission. Sign Projects 3D Ski Boot The worlds of large format 3D printing and winter sports merged during this year's annual Ski Deal Week in Sella Ronda, Italy. With the event attracting festival-goers of all age groups, the organisers wanted to inject new levels of creativity and interactive entertainment to boost customers' engagement with the brand. This saw Ski Deal enlist the help of two European large-format print providers—Italian advertising agency, SismaItalia, and French-based, METROPOLE, in partnership with Marie 3D—to produce a range of larger-than-life 3D printed winter sport accessories. Produced on the companies' Massivit 1800 3D Printers, the models included a pair of oversized goggles, a helmet, a full-size snowboard, and the main attraction—a gigantic ski boot—which fea- tured prominently on social media after hundreds of visitors chose to climb inside for a selfie or two! Measuring 2.2m-long and 2.3m-high (7.2ft x 7.5ft), the realistic ski boot comprised two pieces and was produced within just 38-hours. Once the gloss finish was applied, the lifelike boot was ready to be transported by cable car to its final destination—3000m/1.9 miles above ground level, to steal the limelight. The event was organized by ski-focused travel agency, Ski Deal. This week-long festival aimed to provide avid skiers and snowboarders with a European winter sport and entertainment experience. SDG

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