Awards & Engraving

2018 Custom Gifts Annual

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10 a-e-mag.com • A&E MID-MAY 2018 Aaron Montgomery has been involved with the garment decorating and personalization industry since 2000 and the digital printing industry since 1997. He is very actively involved in the industry trade shows via speaking, attending and exhib- iting for the last 17 years. He also writes articles for the industry magazines and blogs on topics that include marketing, social media, the personalization market, and garment decorating techniques. He is dedicated to helping small businesses grow and suc- ceed. You can find Aaron co-hosting the industry's oldest and most listened to Podcast - 2 Regular Guys (www.2regularguys.com). You can also find blogs about a wide range of topics on his own website at aaronmontgomery.info. 10 a-e-mag.com • A&E MID-MAY 2018 F inding your niche is essential to all businesses regardless of the industry, but it is especially true for decorators. Whether you are a laser engraver, promotional products reseller, or sublimator, owning your niche is important to your success. The wall of content and noise that are prevalent in today's social media-driven society makes it difficult to reach customers without a defined and micro-targeted niche. You must own that niche at a level that makes it impossible for any potential competitors to be anything other than number two to you in that specifically defined place. By Aaron Montgomery Finding Your Embee Mugs saw a need, the owner focused her niche, and she provided personalized coffee mugs to Lularoe sales teams. IMAGES COURTESY EMBEE MUGS Finding Your Personal Niche

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