June '18

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8 THE SHOP JUNE 2018 AEM ELECTRONICS Q: How has the powersports market evolved over the years? A: The rise in popularity of UTVs has been great for the segment (by providing) a much easier entry point for enthusiasts to enjoy powersports. Competition between vehicle manufacturers is robust and, of course, it has created many opportunities for the aftermarket to provide performance, safety and styling modifications that allow users to personalize their vehicles of choice. Q: What is it about the powersports market that made your company want to start developing products for such a niche? A: We have been active in short course and open desert for many years, and all- terrain powersports plays a role in these categories. Because so many of our prod- ucts like digital gauges, wideband air/fuel ratio controllers, data loggers and engine management systems are both universal in application and used in off-road competi- tion, it has been a natural progression to create awareness for them in the power- sports segment. It has even led to the development of plug-and-play products for the Polaris RZR. We also make plug-and-play engine man- agement systems (our Infinity ECU) for the POWSPTS A Peek at Suppliers are developing pow- ersports-specific products that install just like the parts car, truck and SUV owners desire. (Photo courtesy KICKER) Get in front of powersports enthu- siasts at events and gatherings to learn their wants and needs. (Photo courtesy KICKER) Tuffy Security Products has just expanded its product line to include a new security solution for the side-by-side Polaris RZR. The patent- pending UTV Strongbox secures gear and valu- ables in the rear of the UTV. (Photo courtesy Tuffy Security Products)

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