June '18

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26 THE SHOP JUNE 2018 really use it. We wanted to show what each build is capable of doing, so people get a better understanding of what our shop is all about." Viewers and clients get to witness the res- toration process that goes into the vehicles, which hopefully helps them learn a unique fact or gain some insight into how his team pulled something off. "People assume that if a car was built on TV, it probably is just for show—but that's not the case here," Leidenfrost adds. BEYOND CARS Meanwhile, on top of the restoration shop and television show, Alexander is also a partner at Goebel & Co. Furniture. His passion for furniture began around seven years ago, he says, when he started building handcrafted wood pieces with his friend Martin Goebel. AS SEEN ON TV: CLASSIC CAR STUDIO 26 THE SHOP JUNE 2018 Created during season one of "Speed is the New Black," this 1957 Chevrolet Bel Air features a blend of Pro-Touring and high- bank speedway styling cues, backed by a 383 stroker motor and RideTech suspension. C lassic Car Studio, the automotive restoration and custom shop that is the focus of Velocity Channel's show Speed is the New Black, has begun produc- tion on the second season of its breakout hit, which is set to begin airing in the latter half of 2018. Last year, CCS owner Noah Alexander was approached by Velocity Channel, a Discovery Communications network, regarding filming a show about his St. Louis shop. The first season of Speed is the New Black debuted with strong ratings, ranking second among the coveted men 18-34 demographic at Velocity Channel, which reaches 70 million households. "These cars are built for real customers, not just for TV," Alexander says. "This upcoming season will feature some incredible new builds, but even more emphasis on how well they perform by putting the vehicles to the test, either at local tracks or on closed-down city streets." The show is centered around the crew at Classic Car Studio, offering viewers an insider's look at their expert craftsmanship in every step of the build process, along with the camaraderie that is essential to meeting deadlines and creating unique projects. At the conclusion of every build, Alexander accompanies the client in their renovated ride, showing off the performance enhancements that make each build—and each episode—go. 'Speed is the New Black' Set for Season Two

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