June '18

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40 THE SHOP JUNE 2018 Ford Motor Co. television commercial called the Bronco a stablemate of the Mustang. The Mustang bowed in the spring of 1964. Ford's first sport utility vehicle came along two years later, in 1966. Both vehicles were sporty in their own way. Of course, the Bronco was built for the sport of off-roading. The first-generation Bronco lasted through model year 1977. Although it never sold like the Mustang, the Bronco was a steady contributor to Ford profits because the company did not have to spend a lot of money redesigning it every few years. Some models or trim levels had very low production totals, however. Today, first-generation Broncos are get- ting to be a favorite of car collectors— especially high-end Mustang collectors. Whether factory stock, special edition or heavily modified, it seems Broncos are sud- denly a very valuable commodity. A company called Gateway Bronco ( restores and refurbishes vintage Broncos. Gateway's resto-mod 427 Fuelie sells for $80,000. A resto-mod 427 Fuelie is an authentic early Ford Bronco that is fully restored, including new paint. This package includes a complete body-off frame restoration of a real Gen 1 Bronco, new paint, a fuel- injected 427-ci stroker V-8 and an original- look leather interior. Next comes Gateway's Coyote Edition Survivor that sells for $120,000. This vehicle is rebuilt mechanically, but the finish is left original, even if there are flaws and a patina. The rest gets a full body-off frame restoration and a Coyote 302-ci Ford V-8. Options including a deluxe leather interior, a Stop The Rust guarantee and A quick look at the first generation of the classic Ford off-roader. By John Gunnell A 40 THE SHOP JUNE 2018 Chuck Wagner brought his 1969 Ford Bronco to the 2017 Milwaukee Concours d' Elegance, a pres- tigious show that had a separate class for early Broncos.

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