June '18

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6 THE SHOP JUNE 2018 Companies see plenty of profit potential. EDITOR'S NOTE: This is the second in a three- part series investigating the burgeoning pow- ersports market and its connections with the automotive aftermarket. See Part I in the May 2018 issue of THE SHOP. P art one of this miniseries took A Peek at Powersports, showing how the market continues to mature and expand with sustained speed, versatility and aftermarket potential. As the pool of dedicated enthusiasts spreads, a wide range of potential customers will emerge. And while their needs certainly differ from the traditional automotive aftermarket client, the variety of add-ons, upgrades and custom modifications they seek remain within your shop's wheelhouse. So, we ask, where does your business land on the spectrum of potential? Some big market data was dropped in your lap during the first peek behind the powersports curtain, primarily encour- aging automotive-related shops to study the impressive profit potential that is essen- tially already sitting on the shelves. Here's hoping the dog didn't eat your homework, because we are revved up for Part II—one-on-one Q&As with some of the most respected aftermarket brands making an impact in the powersports market today. Read on to learn about current trends, exciting new products, crossover opportu- nities and market predictions. POWSPTS A Peek at By Stefanie Galeano-Zalutko Automotive after- market shops have a unique advantage of utilizing what they already know when entering the powersports arena. (Photo courtesy Scosche Industries) Part II Audio, wiring and mounting solutions are some of what powersports owners are looking for from their local shop. (Photo courtesy Scosche Industries)

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