Awards & Engraving

June '18

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24 a-e-mag.com • A&E JUNE 2018 Stephen Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and oper- ates A-1 Awards, Inc. in India- napolis. He has been associated with the awards and recognition industry since 1958, and has given numerous seminars since 1979. PEOPLE BUY FROM PEOPLE by Stephen L. Capper, CRM A ll of us in our industry sell a multitude of different products just like most other businesses. Some of us sell trophies or engraving services, others sell banners or signs, and yet others specialize in glass and gifts, but we all sell the same thing: people. We might want to be known as award or engraving stores, but we all have a desire to succeed, so there just might be a change in our business as we progress. IS YOUR BUSINESS TOOL BOX FULL? PART LXV Concepts of Building Your Business for Success Section Q Stephen Capper, along with his wife, Nora, and their daughters, Jami and Toni, owns and oper- ates A-1 Awards, Inc. in India- napolis. He has been associated with the awards and recognition industry since 1958, and has given numerous seminars since 1979. PEOPLE BUY FROM PEOPLE by Stephen L. Capper, CRM A ll of us in our industry sell a multitude of different products just like most other businesses. Some of us sell trophies or engraving services, others sell banners or signs, and yet others specialize in glass and gifts, but we all sell the same thing: people. We might want to be known as award or engraving stores, but we all have a desire to succeed, so there just might be a change in our business as we progress. IS YOUR BUSINESS TOOL BOX FULL? PART LXV Concepts of Building Your Business for Success Section Q

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