Awards & Engraving

June '18

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44 a-e-mag.com • A&E JUNE 2018 THE DIGITAL WORLD OF SUBLIMATION AND HEAT TRANSFER By Kevin Lumberg & Sean Stewart S ublimation is a term that not everyone knows the meaning of, which can sometimes make it hard to get the word out to potential customers that you sell sublimated products. It is certainly better than 10 years ago, when very few people knew the meaning of sublimation, but there are still challenges after all these years. Think back to when you first saw a sublimated product. Think back to how the colors seemed to leap off the product that they were on. The colors were awesome and vibrant, and the photos were crisp and clear. You couldn't feel the image on the surface of the product, and it seemed like the item was made at the factory with that picture or graphic on it. THE DIGITAL WORLD OF SUBLIMATION AND HEAT TRANSFER By Kevin Lumberg & Sean Stewart S ublimation is a term that not everyone knows the meaning of, which can sometimes make it hard to get the word out to potential customers that you sell sublimated products. It is certainly better than 10 years ago, when very few people knew the meaning of sublimation, but there are still challenges after all these years. Think back to when you first saw a sublimated product. Think back to how the colors seemed to leap off the product that they were on. The colors were awesome and vibrant, and the photos were crisp and clear. You couldn't feel the image on the surface of the product, and it seemed like the item was made at the factory with that picture or graphic on it. That is the feeling that you need your perspective customer to get, and that is what you need to think about when you market your sublimated products. You will be most successful if you can get your products into that perspective customer's hands, and if you can make your current customers your sales people, all the better. When Kevin had his brick-and-mortar sublimation shop, he tried many things to market his sublimation business. We will take a look at a few and discuss what worked and what did not with these actual cases. GET CAUGHT DOING SOMETHING GREAT FOR YOUR COMMUNITY Marketing Case Study One: Kevin approached the local city parks and rec- reation department after they built an indoor park, library, and amphitheater. There was an empty wall at the top of the amphitheater just inside the front doors to the building, and he told them he would donate a tile mural and install it for no charge. They agreed and sent him pictures from yearly submissions to a city photo contest. He took the pictures, along with the city logo, and created the graphic for a six-by-six-foot collage made of 12-inch square tiles. Kevin created the collage graphic, got it approved by the city, and a mural unveiling was scheduled. The mural was easily installed on the wall in time for the unveiling that was attended by the city mayor, city council, participating photographers, and many others. Local media heard about the mural, and a two- page article was published in the local monthly city magazine, as well as on the Kevin Lumberg is a long-time expert on the sub- limation process. He can be reached at kevinlum- berg@gmail.com. Sean Stewart is a Digital Printing and Equipment Specialist with Johnson Plastics Plus. If you have questions, feel free to contact Sean via email at sstewart@jpplus.com or on his direct line 405-470-5703. A Case Study in Marketing Sublimation Magazine and newspaper articles were written about the mural, which provided further marketing for the sublimation services. ALL IMAGES COURTESY KEVIN LUMBERG AND SEAN STEWART

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