Awards & Engraving

June '18

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A&E JUNE 2018 • a-e-mag.com 45 front page of three local newspapers. This is PR that you almost can't pay for. It put an example of sublimation work in front of a lot of potential customers and led to many sales of tile murals. On top of that, it has become something of a landmark in the town and has been referenced in later newspaper articles. MAKE SALES PEOPLE OUT OF YOUR CUSTOMERS Marketing Case Study Two: Kevin would travel to car shows on some week- ends, where he approached the car owners and offered to send them a free keychain with a picture of their car on it. Most car owners accepted the offer, and Kevin would take a digital photo of the car. He took down the car owner's information, and when he was finished, Kevin took everything back to his shop. At that point, the car was cropped out of the photo, and would be sublimated onto one side of a keychain along with the date and car show information. The keychains were two sided, which allowed him to also sublimate his business information onto the second side. The keychain was then mailed to the car owner along with a flier with all the products that were popular in the custom car market — shirts, mugs, mousepads, trailer hitch covers, license plates, and other items. The added bonus is that car owners travel many weekends to other car shows and talk to a lot of other car owners. They showed others the keychain with their car photo and had a handy way to provide Kevin's business information to many other potential customers. Further, they had already seen a sample of Kevin's sublimation work. Many people walked into Kevin's store to thank him for the keychain, and actually pulled their keys out to show him. But the best thing was that they would purchase additional sub- limated products. A FUNDRAISER CASE THAT CRASHED AND BURNED Marketing Case Study Three: A local church youth group approached Kevin and wanted to do a fundraiser. They brain- stormed an idea where they would hand out cards to the congregation offering a percentage of any sales to the youth group. It sounded like a great idea, and the kids worked hard to hand out the cards. How- ever, in the end, only one person redeemed the card. Why didn't this idea work? You need to make the transaction when you have the customer there, and not expect them to proactively complete another step such as going to a different location to con- summate the sale. Kevin took this knowledge and put it to the test when a school class wanted to do a fundraiser. Kevin had the group take a picture of the class. He took that picture and designed a shirt, mug, mousepad, and ornament using the picture. A price was agreed upon that the group would pay for the pieces, and they put them on display during a parent-teacher conference. The group took orders and made the sales when the excitement was highest, and then Kevin used one of sublimation's biggest advantages: He quickly produced more products without additional setup or cleanup. The group could send over the orders, which were fulfilled by Kevin, and they could keep sending over orders as they continued to roll in. Kevin sublimated them for pickup as needed, and kept doing it until no further orders were received. The group told Kevin it was their most successful fun- draiser ever. SUBLIMATED PRODUCTS SELL SUBLIMATED PRODUCTS In all three examples, one thing is clear: It is the unmatched quality of sublimation images that sell sublimation. You just need to brainstorm ideas to get those products into your potential customer's hands so that they can be wowed by the awesome colors. If you do, you will easily close your sale. front page of three local newspapers. This is PR that you almost can't pay for. It put an example of sublimation work in front of a lot of potential customers and led to many sales of tile murals. On top of that, it has become something of a landmark in the town and has been referenced in later newspaper articles. MAKE SALES PEOPLE OUT OF YOUR YOUR Y CUSTOMERS Marketing Case Study Two: Kevin would travel to car shows on some week- ends, where he approached the car owners and offered to send them a free keychain with a picture of their car on it. Most car owners accepted the offer, and Kevin would take a digital photo of the car. He took down the car owner's information, and when he was finished, Kevin took everything back to his shop. At that point, the car was cropped out of the photo, and would be sublimated onto one side of a keychain along with the date and car show information. The keychains were two sided, which allowed him to also sublimate his business information onto the second side. The keychain was then mailed to the car owner along with a flier with all the products that were popular in the custom car market — shirts, mugs, mousepads, trailer hitch covers, license plates, and other items. The added bonus is that car owners travel many weekends to other car shows and talk to a lot of other car owners. They showed others the keychain with their car photo and had a handy way to provide Kevin's business information to many other potential customers. Further, they had already seen a sample of Kevin's sublimation work. Many people walked into Kevin's store to thank him for the keychain, and actually pulled their keys out to show him. But the best thing was that they would purchase additional sub- limated products. A FUNDRAISER CASE THAT CRASHED AND BURNED Marketing Case Study Three: A local church youth group approached Kevin and wanted to do a fundraiser. They brain- stormed an idea where they would hand out cards to the congregation offering a percentage of any sales to the youth group. It sounded like a great idea, and the kids worked hard to hand out the cards. How- ever, in the end, only one person redeemed the card. Why didn't this idea work? You need to make the transaction when you have the customer there, and not expect them to proactively complete another step such as going to a different location to con- summate the sale. Kevin took this knowledge and put it to the test when a school class wanted to do a fundraiser. Kevin had the group take a picture of the class. He took that picture and designed a shirt, mug, mousepad, and ornament using the picture. A price was agreed upon that the group would pay for the pieces, and they put them on display during a parent-teacher conference. The group took orders and made the sales when the excitement was highest, and then Kevin used one of sublimation's biggest advantages: He quickly produced more products without additional setup or cleanup. The group could send over the orders, which were fulfilled by Kevin, and they could keep sending over orders as they continued to roll in. Kevin sublimated them for pickup as needed, and kept doing it until no further orders were received. The group told Kevin it was their most successful fun- draiser ever. SUBLIMATED PRODUCTS SELL SUBLIMATED PRODUCTS In all three examples, one thing is clear: It is the unmatched quality of sublimation images that sell sublimation. You just need to brainstorm ideas to get those products into your potential customer's hands so that they can be wowed by the awesome colors. If you do, you will easily close your sale. The completed tile mural on display for potential customers to see. Sublimation A car show is a great place to do business and show what sublimation can really do. A&E

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