Awards & Engraving

June '18

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A&E JUNE 2018 • a-e-mag.com 63 "We know how to treat customers with respect," Randy emphasizes. "We are still having fun every day serving our customers." However, that's not the only thing keeping the business alive. Randy is quick to point out that the two have a strong work ethic, a trait that is necessary when you run an awards and engraving shop. "We are doers and … both Kathy and I know how to run an office, a business," he adds. Kathy adds to that sentiment. "Our customers know that we will have their project to them on time," she says. "We take our work very seriously." AWARDS FOR THE AWARDS MAKERS What started as a small laser engraving business servicing the awards industry has bloomed into a bustling one-stop shop. Beyond engraving, the shop also offers a variety of other decoration capabilities, including screen printing and embroi- dery that helps them fulfill apparel needs. They've also expanded into the promo- tional products world. With so many tech- nologies on hand, it's no surprise that their customer base is large. According to Randy, their customers run the gamut of financial institutions, universities, state and federal government, clubs, and the general buying public (to name just a few). And these customers want anything and everything. "They're looking for anything from employee rec- ognition (and) retirement gifts, to golf tournament and car show awards, trade show giveaways, sale leave behinds, etc.," Randy says. And while there are always fun projects to work on, one in particular stands out for him. "Our favorite project to date was a turnaround project for BP Cherry Point Refinery," Randy recalls. "This project entailed a fulfillment of T-shirts, water bottles, flashlights, notebooks, and pens into a custom bag." If it sounds like a big project, it was. "We then boxed, sealed, and pallet-ed 5,000 units for pick up," he elaborates. It was the largest order the busi- ness had ever received at that time. And once again, they had a satisfied customer. It's natural, then, that such a com- pany has also been the recipient of many awards. It all started at the beginning. "Business Pulse Magazine and the busi- ness community recognized LaserPoint Awards for its outstanding business and community achievements and named us the 1997 Whatcom County Small Busi- ness of the Year," Randy says. And after that, the honors just kept flowing. In 2005, Whatcom Women in Business honored Kathy as its 2005 Professional Woman of the Year. "What an honor to be recognized by your peers — so many of them were mentors for me," Kathy says of the honor. In 2008, LaserPoint was recognized as the Most Valuable Player of the Month of April by the Bellingham/Whatcom Chamber of Commerce. In 2016, LaserPoint was recognized as Small Business of the Year by the Bell- ingham/Whatcom Chamber of Commerce. For a business that prides itself on pro- viding and creating awards to honor others, it's nice to be on the other end. "We feel very honored to have been recognized by other businesses in our community," Randy states. WHAT NEXT? For a company that's enjoying all the spoils of success, Randy and Kathy know how to keep things humble. "Looking back at 1997 when we started LaserPoint, we could have never imagined succeeding and thriving in this industry," Randy muses. But that doesn't mean they plan to stop any time soon. In fact, they plan to keep pushing. "We plan to continue to grow the busi- ness and stay up-to-date on all the current products and trends," Randy points out. That also means continuously upgrading equipment and processes as well, which all sounds fine to him. "We are still having fun every day serving our customers. We are looking forward to many more years of making a difference in our community." A&E Since its start, LaserPoint has also been on the receiving end of several awards. Kathy Cross was named 2005 Professional Woman of the Year by Whatcom Women in Business. Kathy and Randy put their customers first, which is one big reason why they've enjoyed so much success.

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