Sign & Digital Graphics

June '18

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S I G N & D I G I T A L G R A P H I C S • June 2018 • 33 DIGITAL PRINTING AND FINISHING DIGITAL GRAPHICS I f you are a regular watcher of the Big Bang Theory you know that Sheldon Cooper is probably one of the biggest fans of flags. The character's "Sheldon Cooper's Fun with Flags" YouTube/pod- cast on the show teaches viewers about vexillology—a real word that means "the study of flags." Over the years flags have also become a hit with retailers, corporations, munici- palities, museums and of course sports franchises too. Flags as well as banner fabrics are now a mainstay in visual advertisement, both for interior and exterior applications. Flags offer a trans- lucent, flowing and lightweight prod- uct solution typically without the need for cumbersome displays. In addition, flags—due to their air permeability and bleed through—make for a great market- ing medium from traditional, tear drop or pole banner applications. Fabric Selection Selecting the proper fabric is critical to any successful flag project, especially considering the types of fabrics and printing methods that are available. With such a variety of inks and textile fabrics on the market, all with different properties, it is essential to select the right combination based on the application. EVEN MORE FUN WITH Tips and tricks for producing fabulous flag applications B Y B I L L S C H I F F N E R Bill Schiffner is a free- lance writer/editor based in Holbrook, New York. He has covered the imaging industry for 29 years and has reported on many evolving digital imaging tech- nologies including wide-format print- ing and newer electronic digital sig- nage. He was the editor for a number of imaging publications and websites. He can be reached at bschiffner@ optonline.net. Inkjet print blockout vinyl double-sided light pole banners. "This banner project helped identify and decorate a college campus," says Karen Lowe. (Image cour- tesy of Swirling Silks) FLAGS

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