Sign & Digital Graphics

June '18

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S I G N & D I G I T A L G R A P H I C S • June 2018 • 35 How's it Hanging? Karen Lowe, president/owner at Swirling Silks, Harleysville, Pennsylvania, says a key thing to consider when work- ing on a project is how the banner or flag will be hanging, whether or not an image bleed through is needed and length of time it will be used. "Outdoor flags and blade flags are generally produced on nylon or polyester. There are many more options for fabrics for indoor banners. If a client chooses a fabric that cannot be digitally printed, the fabric can still be screen printed in many cases." Lowe adds that from a produc- tion standpoint, almost any fabric can be used for indoor banners, but most popular choices are polyester knits and poly poplin due to their inherent wrinkle resistance and flame resistance and the fact that you can easily digitally print on them. She notes that popular outdoor banner materials are vinyl, Sunbrella, nylon and polyester. Getting Comfortable with Fabric Steve Weiss, western regional sales manager at Verseidag Seemee U. S . , Randolph, New Jersey, explains that Verseidag's sales reps train their cus- tomers on what fabrics to use based on machine type, direct or transfer, ink output and application. "This is an ever-changing field and must be—sim- ply because if you aren't changing and improving, you end up last in your field. Today, customers demand better, quicker, sharper imagery." Outdoor Versus Indoor Apps Saunders says it is critical to factor in the application's environment into fab- ric, ink, and printer selections for both indoor or outdoor flag projects. "Indoor applications are generally less challenging and the most frequent speci- fication are for fabrics with flame retar- dant ( FR) finishes for commercial and trade show uses. Outdoor applications will require ink sets that have optimal color fastness to light properties, espe- cially for long-term projects. "Additionally, durable water repel ( DWR) and anti-fungicide finishes are Flags have become a hit with retailers, corporations, municipalities, museums and sports franchises. Seemee lV was used in an out- door backlit signage display at The United Center, Chicago, Illinois, keying on match up between the Chicago Blackhawks and the Toronto Maple Leafs. (Image courtesy of Verseidag Seemee U.S.)

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