Sign & Digital Graphics

June '18

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2 • June 2018 • S I G N & D I G I T A L G R A P H I C S J U N E 2 0 1 8 - V O L U M E 3 2 , N O . 9 Contents 6 The Long View The qualities of leadership By Ken Mergentime 8 In the Trenches Alright, good night By Rick Williams 80 Chat with Matt An interview with Justin Pate By Matt Dixon ELECTRIC SIGNAGE Covering advances in illuminated signage, including electronic displays, message centers, channel letters and more. 16 Non-Routine Retrofits Addressing challenges to channel letter retrofits By Ryan Fugler RUNNING THE BUSINESS Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more. 26 Building Your Impressions Building impressions with cerebral signage By Scott Franko 28 Make It Your Business If the shoe fits… incorporate By Vince DiCecco PRINTING AND FINISHING Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 Even More Fun with Flags Tips for producing fabulous flag options By Bill Schiffner 40 2018 Laminator Update Key specs on a wide range of lamination equipment 52 The Digital Eye Swapping heads By Stephen Romaniello WRAPS Covering the tools and techniques for creating, installing and selling vinyl wraps. 56 Let's Talk Shop Wrap lamination tips By Charity Jackson 59 Wrap Projects What's being done in the field ©2018 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Subscription rates in the US: One year, $45; Two years, $80; Three years, $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. Page 33 DIGITAL GRAPHICSL Page 16 DIGITAL GRAPHICSL

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