Sign & Digital Graphics

June '18

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S I G N & D I G I T A L G R A P H I C S • June 2018 • 71 Arcade Bar in Chicago Mark Kwiatkowski, the owner of Replay Lincoln Park, an arcade bar in Chicago, decided last Halloween to dress up his bar as Moe's Tavern from the long-running popular cartoon televi- sion series, The Simpsons. And while, at first, Kwiatkowski looked for a set designer to help him, he instead teamed up with Shira Kollins, president of SpeedPro Imaging Chicago. Kwiatkowski meticulously combed through old Simpsons episodes to get ideas and inspiration for how Moe's Tavern should look, while Kollins uti- lized her own creativity and SpeedPro's latest technology, ultimately turning out large three-dimensional wall murals, floor graphics, foam board cut-outs and black-out and textured vinyl applications. By the time she was done, Replay Lincoln Park looked about as close as a real bar will ever get to a cartoon bar. Signs for Duff Beer, the fictional brew served up on The Simpsons, were plas- tered on walls in the bar. A colorful cut- out of Moe stood behind the bar. The menu boards replicated the look and menus of Moe's Tavern in The Simpsons. The public loved it. And the media knows a good story when it sees one. Media coverage of the bar design resulted in more than a million dollars of marketing value for the watering hole, with coverage coming from outlets such as The Chicago Tribune, WGN Radio and Mashable.com. Customers shared their photos of the bar on social media. It was a mob scene in the best possible sense. "I knew it would be busy. I knew it would be popular. I had no idea it would be this popular," manager Sean Adamson told CBS News of the crowds. Meanwhile, if you need further evi- dence that experiential graphic designs are here to stay, Kollins was recruited to create large-format graphics for other Chicago landmarks like Soldier Field, Fields Museum, Mario Batali's Eataly and Hilton Hotels. So where do we go from here? I can't pretend to know, but printing technol- ogy has enabled large-format printers the freedom to go much farther than ever before. Large-format printers are increasingly becoming an integral part of a new and collaborative design team, continually changing how businesses connect with ever savvy consumers. It's easy to imagine anything that once would have been unimaginable becoming pos- sible. For instance, large-format print- ers are already incorporating augmented reality/virtual reality into the world of experiential graphic design… what could be next? It's an exciting time to be in this industry. For centuries, signs have told us where to go and what to do. Now, it's the large-format print providers, those who make signs, who are showing us the way. SDG Large-format printers are incorporating augmented reality/ virtual reality into the world of experiential graphic design. VISIT standoffsystems.com/sdg CALL 775.829.7272 LED StandOffs Available in Red, White, Blue, and Green! SignDG Magazine ThirdPage 4.625x4.875 180601.indd 1 5/3/18 12:24 PM

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