Awards & Engraving

July '18

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28 a-e-mag.com • A&E JULY 2018 WHY DO YOU NEED IT? First of all, you should ask yourself why you need a UV printer. Are you looking to replace outdated equipment, expand your production capabilities, or increase profit- ability by reducing the amount of business you outsource? Traditional methods of dec- orating awards and gift items include laser engraving, sandcarving, screen printing, and sublimation. UV printing can either be used as a replacement or as a comple- ment to these techniques to add full-color, white ink, textures, and special effects to finished pieces. The ability to personalize customer- supplied items or odd-shaped pieces gives UV printing an advantage over a few other methods. Some UV printers also offer rotary printing capabilities for decorating the entire circumference of cylindrical objects and tumblers. Rachel Tindal is the Senior Graphic Designer at LogoJET a n d h a s o v e r 2 0 y e a r s o f experience in the printing and graphics industry. Originally from Ontario, Canada, she has worked with small print shops and promotional product businesses ranging to large corporate marketing firms. She relocated to Rochester, NY in 2004 and has specialized in creating artwork for direct-to-substrate printing technology for the last 13 years. By Rachel Tindal Introducing UV-LED to Your Business L ike it or not, we live in an age of rapidly evolving technology where it's become essential to diversify in order to stay ahead of the competition. In our industry, the methods of decorating products and substrates are constantly advancing, with greater capabilities than ever before. UV-LED direct-to-substrate printing is one of the fastest growing segments in the printing industry — offering huge advantages when it comes to cost, print quality, and the ability to customize unlimited types of substrates. But how do you go about introducing UV printing into your existing business, and what do you need to consider before taking the leap? One advantage of UV printing is the ability to personalize customer-supplied items or odd-shaped pieces. IMAGE COURTESY LOGOJET

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