Sign & Digital Graphics

WRAPS '18

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26 • WRAPS • 2 0 1 8 WOMEN IN THE INDUSTRY BUSINESS & SALES STARLA MILLER CFO — Miller Decals, LLC, Acworth, Georgia Q: What attracted you to work in the vehicle wrap industry? A: My husband, Jim, has been in this industry since 1979. He brought me in and the excitement hooked me! My work is essential to Jim's success. Together we take care of business every day. Q: What are differences, if any, between male and female installers? A: Male Installers can talk about what they do and it's cool, but female installers have to show pictures to get the coolness level across. The photos give credibility to what she is talking about. More females are showing up in all aspects of the automobile industry. It is nice to see that this trend is owing over into the wrap com- munity as well. Q: How do you differentiate yourself? A: We were one of the rst wrap installer companies that only offered installation services. We could help out print companies or designers without competing for their business. There was no conict of inter- est. This niche has served us well. I see more and more companies popping up that are focused on the same portion of the industry that has been our norm. Q: Are there any differences in how colleagues or clients treat you versus a male installer? A: Some people call the shop and want to talk to Jim. Most of the time he is busy, so I ask if I can help. It takes me asking several in- dustry specic questions to get them to open up and trust that they can discuss their needs with me. Even though I do not install vinyl, I have learned the language and can discuss it in depth for as long as you like. Q: What drives you to stay in the industry? A: The people in the vehicle wrap community are very upbeat and energetic. That energy and excite- ment is what drives me. It is fun to be a part of some- thing that is growing at such a fast pace. Q: How do you see the role of women evolving in the industry? A: More women are stepping up and helping out in roles that they may have not seen themselves. They may be wrapping cars or invoicing, providing cus- tomer service, or working with the designers on lay- outs. There are so many aspects that can be explored. Women as a whole are inltrating all aspects of busi- ness that have been predominately male. We see it all across the nation. Our industry is not overlooked in this area. Q: Do you have any advice for other female installers looking to get into the wrap business? A: I am proud of female installers starting to make their mark in this predominately male industry. I know it is stressful work on many levels—the shop, conditions, weather, products—the brute force to stretch bumpers and the extremely long hours. It takes dedication and commitment to complete a wrap or a big vinyl project. Like anything in life worth doing, do it well. Learn all you can about every aspect of the product you are working with and what it can do. Use it to its utmost potential and it will amaze you. Do that each time you work on a project and you will become the best at what you do. Jen Carney and Starla Miller with Keith Vu at WRAPSCON. (Photo by Tim Evans—Wrap- per Mapper)

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