Sign & Digital Graphics

July '18

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Page 52 of 88

WRAPS DIGITAL GRAPHICS W hen building profitable busi- nesses, graphics manufacturers and shop owners must wear two hats: cutting-edge artist and savvy business owner. Not only must you possess the skills to create a great wrap, you must also understand how to balance the books and bring in new customers. By promoting your brand through digital marketing strategies, you can expand your reach to a much larger playing field. Fortunately, the age of technology offers inexpensive, yet effective, DIY marketing opportunities. Using digital marketing will allow your shop to connect and engage with current and potential customers on a personal level. When you can develop relationships with your customers, they will likely keep coming back to you with business. Fostering a little brand loyalty goes a very long way when it comes to staying ahead of the competition. Digital marketing can also work as a tool for recruiting top talent to bolster your team. When you position your busi- ness as an industry leader, and establish a consistent online presence, potential employees will take notice. The following are five steps to help you get started with your digital market- ing strategy: Understand Your Target Audience Your customers—both new and exist- ing—are your target audience. In order to get their attention and engage with them in the digital space, you must first understand them. • What motivates them? • What interests them? • What do they want to learn? • Where do they go to find it? If you can answer these questions, you have a better chance of strategically plac- Aaron Mills is digital marketing manager for 3M Commercial Solutions Division. 1 Marketing in today's digital world is complex, but it's a proven method when it comes to growing a business. Five steps to extend your shop's reach by promoting your brand through digital marketing strategies B Y A A R O N M I L L S 46 • July 2018 • S I G N & D I G I T A L G R A P H I C S Effective DIGITAL MARKETING for Your Wraps Business M A R K E T I N G S T R A T E G I E S

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