Sign & Digital Graphics

July '18

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48 • July 2018 • S I G N & D I G I T A L G R A P H I C S Measure Performance After you've published your con- tent, it's important to watch how it per- forms by monitoring how many people click on it, read it, share it and like it. Over time you can determine what sparks engagement and what doesn't—and that will help guide your decisions on what kind of content to create in the future. There are a number of ways to mea- sure performance. Your social media channels, for instance, offer metrics right there on the page. Google Analytics is another tool that allows you to watch what your customers are doing on your site, understand where traffic is coming from and much more. Keep in mind that the data from your analytics reports will only tell you what happened, not why it happened. If you're not sure why one piece of content per- formed better than another, try to look for patterns where you can, and as you get to know your audience, you'll gain a better understanding of which types of content to pursue and which types to avoid. Taking The Next Steps Marketing in today's digital world is complex, but it's a proven method when it comes to growing a business. Getting started can often feel like an overwhelm- ing task, so start small and don't be afraid to try new things. For a comprehensive guide to establishing and refining your digital marketing strategy to help you sell more wraps, visit www.3 M.com/graphics. 5 Utilizing digital marketing will allow your shop to connect and engage with current and potential customers on a personal level. SDG Register Now: THENBMSHOW.com or call 800.560.9941 Indianapolis September 13-15 2018 Education Begins September 12 Greater NYC/Meadowlands August 23-24, 2018 Education Begins August 22 Long Beach August 2-4, 2018 Education Begins August 1 TRAINING in the HALL ARC Imaging Resources .................1008 Equipment Zone ...............................200 Hirsch Solutions Inc .........................320 JDS Industries Inc ............................800 Johnson Plastics Plus ........... 814 & 914 Mutoh America Inc .........................1000 ORAFOL Americas ..........................1020 PDS Equipment ..............................1014 PMM Supply/Workhorse Products ....508 T&J Printing Supply .........................310 TRW ............................................... 219 TRW ................................................711 3M Commercial Solutions ...............549 ALLTAK ...........................................359 CADlink Technology Corp ................225 Canon Solutions America ................133 DUB IR ............................................159 Equipment Zone ............................1027 General Formulations Inc ................311 Grimco Inc ......................................339 HEXIS .............................................439 Hirsch Solutions Inc ........................917 IEC-Interstate Electric Co ................317 JDS Industries Inc ...........................303 Johnson Plastics Plus ............. 425, 525 KPMF USA Inc .................................151 Mimaki USA ....................................403 Montroy Sign & Graphic Products ......145 Mutoh America Inc ..........................205 OKI Data Americas ..........................217 ORAFOL Americas ...........................247 Rayzist Photomask Inc ....................511 Roland DGA Corp ............................139 SCG Digital America Inc ..................639 TRW ...............................................825 The Wrap Institute ...........................459 Vastex Intl Inc ..................................939 TRAINING STOP

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