Sign & Digital Graphics

July '18

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52 • July 2018 • S I G N & D I G I T A L G R A P H I C S SPECIALTY IMAGING DIGITAL GRAPHICS flooding the market from overseas," she says. Customers need material quickly and cheaply. Suppliers/distributors need to offer ways to differentiate products to appeal to the customer, without driving price and margins down even further." Armendariz reports there is a grow- ing trend with more environmentally friendly material for non- P V C type banner sign applications. "As regulatory codes get stricter, fabric banners for inte- rior signage are becoming more promi- nent in the market. Fabric banners can be used in front-lit and backlit applications, across a wide variety of print systems, including dye sublimation." She explains that most of their cus- tomers are using banner for a wide vari- ety of applications, from billboards to mall advertisements, hanging signage, light post displays, retail signage, con- struction barricades and many more. "Most are short-term applications, as banner products tend to have a one year (or less) unprinted durability. We also have some customers looking for black- backed banners to guarantee opacity for single side digital front-lit banners, such as Arlon's DPF 310BB." Innovative Fabrics on the Rise Jeff Nonte, print media director at Top Value Fabrics (TVF), Carmel, Indiana, says he also continues to see steady growth in the banner printing market with a push for innovative fab- rics that have multiple uses or show- case a new value or application. "For example, we are experiencing a higher demand for outdoor banners that can withstand environmental elements for a longer period of time, as opposed to short-term banner installations where lightfastness and deterioration aren't as important. Not surprisingly, we also see continuous growth in our Microlux Soft 8179 WFLBS, Supernova, and Midnight Blockout fabrics for front-lit and backlit SEG frame systems." SEG Fabrics Trending Upward Nonte says as new technologies and capabilities enter or improve the digi- Frames for outdoor banner applications can be made in any length. (Image courtesy of Alpina Manufacturing) Herculite, a fabric manufacturer based in Emigsville, Pennsylvania, has a 10-acre cam- pus where its leading brands are produced. One such brand—Bantex Digital Media—is a technically advanced material available for digital inkjet printing of vinyl banners and signs. Arlon DPF 310BB banner material was used in this interesting outdoor promotional application wrapped by Off The Wall Signs and Graphics, Las Vegas, Nevada. (Image courtesy of Arlon Graphics.) Deko-Tex 7048SUN, a waterproof fabric with an enhanced anti- fungicide treat- ment from Top Value Fabrics, is designed for outdoor ban- ners, advertis- ing-oriented canopies, awnings—and umbrellas. (Image courtesy of Top Value Fabrics)

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