Sign & Digital Graphics

July '18

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2 • July 2018 • S I G N & D I G I T A L G R A P H I C S J U L Y 2 0 1 8 - V O L U M E 3 2 , N O . 1 0 Contents 6 The Long View Getting the most out of the SBA By Ken Mergentime 8 In the Trenches Wasted time blues (and pinks) By Rick Williams 80 Chat with Matt An interview with Brother Zank By Matt Dixon ELECTRIC SIGNAGE Covering advances in illuminated signage, including electronic displays, message centers, channel letters and more. 16 Delivering Digitally Creating effective content for digital signage By Ryan Fugler 22 THE NBM SHOW & WRAPSCON PRINTING AND FINISHING Covering the latest in digital printing, media, ink and finishing for banners, backlits, graphics and more. 33 Graphic Film Resource Guide Substrates to help you create perfect graphics WRAPS Covering the tools and techniques for creating, installing and selling vinyl wraps. 46 Marketing Strategies Steps to extend your shop's reach By Aaron Mills 49 Wraps Projects What's being done in the field SPECIALTY IMAGING Covering a range of specialized imaging applications, tech- niques and new technologies. 50 Banner Materials Still made of the right stuff By Bill Schiffner ©2018 National Business Media, Inc., all rights reserved. Sign & Digital Graphics (ISSN 2158-1533) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020; (303) 469-0424, Fax (303) 469-5730. Periodicals Postage Paid at Broomfield, CO 80020 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to Sign & Digital Graphics, PO Box 460794, Escondido, CA 92046-0794. All items submitted to Sign & Digital Graphics become the sole property of Sign & Digital Graphics and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in Sign & Digital Graphics. Opinions expressed in Sign & Digital Graphics may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, pictures and manuscripts welcome. Page 16 DIGITAL GRAPHICSL Page 50 DIGITAL GRAPHICSL DIGITAL GRAPHICSL

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