Sign & Digital Graphics

July '18

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54 • July 2018 • S I G N & D I G I T A L G R A P H I C S tal print industry, they are seeing an increased demand for SEG systems and outdoor products. "The utilization of SEG fabric banners is definitely trend- ing up as the demand grows for in-store retail promotions, trade show graphics, and large scale displays at transporta- tion venues, such as major airports around North America," he explains. "Additionally, customers are request- ing more durable, long-term products that offer the brilliant print quality they are accustomed to. TVF is committed to offering pioneering outdoor products such as Deko-Tex 7048SUN—a water- proof fabric with an enhanced anti-fun- gicide treatment designed for outdoor banners, advertising-oriented canopies, umbrellas and awnings. Other high- performing outdoor substrates include our PVC-Free Mesh 2582GFS, which is durable and allows proper airflow. Applications include outdoor banners, fence and building wraps and flags." He reports that familiarity with and access to digital printing is surging and their customers—many of whom are print service providers—are offering "print on demand" capabilities and, con- sequently, are undertaking more short- turnaround projects than ever before. He says furthermore, delivering short- turnaround times is transitioning from an added value to an expectation. Nonte feels that textile banners gen- erally hold higher margins due to the print quality and diverse application opportunities. "Textile products are lighter and less-bulky, which translates to lower shipping and installation costs. We are seeing digital vinyl projects com- mand tighter margins based on the mar- ket saturation of print and ink systems specific to these banner substrates." Mesh Gaining Ground Lepley reports that some of the new media and substrates that clients are looking for include: printed "mesh" ban- ners, both single-sided and double-sided, are more and more popular for outdoor special events. "Dye-sub is gaining in popularity for interior displays, as the Jeff Nonte, print media director at Top Value Fabrics, says he's seeing continuous growth in its Microlux Soft 8179WFLBS media, shown here in this backlit display. (Image courtesy of Top Value Fabrics) Demand for outdoor banner applications is on the rise—and this banner project in New York City, features banner frames from Alpina Manufacturing. (Image courtesy of Alpina Manufacturing) (Left) These Pure Michigan pole banners were screen printed onto marine acrylic textile by Consort Display Group, Kalamazoo, Michigan. (Image courtesy of Consort Display Group) (Right) TVF's Midnight Blockout banner performs extremely well in retractable banner stands due to its opacity, outstanding color yield, and anti-curl nature, says Jared Hager of Planet Tradeshow in Ball Ground, Georgia. (Image courtesy of Top Value Fabrics) SPECIALTY IMAGING DIGITAL GRAPHICS

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