Sign & Digital Graphics

July '18

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equipment and inventories to react in the sign shop's best interest." A Level of Focus and Speed Wholesalers also provide a level of focus and speed in getting informa- tion, such as quotes, product samples or specifications, to the customer, Kelly says. They have deep knowledge about product features and situations that often come up in project programming and can support the placement and logistics of product installation, he says. "Ideally, seeking the expertise of a company that specializes in wayfind- ing signage is recommended," says Bill Freeman, vice-president of architec- S I G N & D I G I T A L G R A P H I C S • July 2018 • 65 An exterior wayfinding sign with a campus map and build- ing directory. (Photo courtesy of Howard Industries) A directory for Redifer Commons for the building's main floor and first and second floors with maps and offices listed. (Photo courtesy of Howard Industries)

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